The Facebook-owned app debuts a feature that lets you post photos and videos that disappear after 24 hours. Sound familiar?
WhatsApp is making a radical update to its app, turning it for the first time into a platform for passively consuming content, similar to the way people scroll through their Facebook or Instagram newsfeeds - and it’s a move that could finally usher in a money-making system like advertising.
WhatsApp’s new Status feature, being rolled out on Monday, will let users share photos, GIFs or videos overlaid with drawings, emojis and a caption that will be visible to selected friends for 24 hours, before disappearing.
With the revamped feature, you can share photos, videos, and GIFs and punch them up with emojis, text and drawings. You'll be able to share them with all your contacts. WhatsApp also said the new feature is encrypted end-to-end.
Snapchat, which announced its filing for an IPO earlier this month, is manna for young people. Nearly 70 percent of all 18- to 24-year-olds in the US use the app, according to ComScore. Facebook has noticed.
Instagram's version of Stories has been popular. The feature has 150 million daily users, and last month Instagram said Stories would start showing ads.
WhatsApp CEO Jan Koum said in a blog post that the new version of Status is meant to coincide with the app's eighth birthday, on February 24. Facebook bought the app in 2014 for $19 billion.
WhatsApp’s new Status feature, being rolled out on Monday, will let users share photos, GIFs or videos overlaid with drawings, emojis and a caption that will be visible to selected friends for 24 hours, before disappearing.
With the revamped feature, you can share photos, videos, and GIFs and punch them up with emojis, text and drawings. You'll be able to share them with all your contacts. WhatsApp also said the new feature is encrypted end-to-end.
Snapchat, which announced its filing for an IPO earlier this month, is manna for young people. Nearly 70 percent of all 18- to 24-year-olds in the US use the app, according to ComScore. Facebook has noticed.
Instagram's version of Stories has been popular. The feature has 150 million daily users, and last month Instagram said Stories would start showing ads.
WhatsApp CEO Jan Koum said in a blog post that the new version of Status is meant to coincide with the app's eighth birthday, on February 24. Facebook bought the app in 2014 for $19 billion.
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