Lenovo launched its smartphone Moto M in China on Tuesday and the smartphone has already been listed on company's website as well its China Store. the company has announced that as part of larger restructuring at Lenovo, all the future smartphones by the company will be named under its 'Moto' brand and not under its own name.
According to a report by Campaign Asia following Lenovo's earnings results last week, the company has decided to use the Moto brand for all its smartphones. This effectively means that there will be no unique identity of Moto brand in itself. Earlier, the company was releasing Moto smartphones separately from Lenovo branded phones to keep a distinguishing factor between both brands. as a result of this decision, all smartphones designed and manufactured by Lenovo will carry the 'Moto' brand.
The various series of smartphones under the 'Moto' brand such as X, E, and G might now be replaced by something like the recent smartphone 'M', to depict the merger of two brands into one.
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